Igba-boi: Repositioning the Igbo Apprenticeship System highlights the entrepreneurial exploits of the Igbos of south-eastern Nigeria.
Despite the globalisation-accentuated influence of western business culture, the Igbos have sustained their indigenous business system undergirded by an ingenious apprenticeship system, Igba-boi. This apprenticeship system has existed in the Igboland for decades as an important heritage, embedded in cultural norms and values passed down for generations.